The start of a new era: educational app made with the target user in mind.
Results

Company
MIST
Time frame
6 months
Role
User testing, Ideation, Wireframing, UI/UX design, Prototyping, UI development
Overview
MIST is an educational tool to help students learn functional problem solving and math through an image creation model in 2014. Six years later, our team was brought on to revamp it with newer frameworks, and more research to improve user experience.I joined as a UX researcher and UI/UX designer, as well as a frontend developer. After researching users understanding on MIST concepts, I focused on creating a less intimidating and more easily usable website for all level of math users with React and Figma.
User interviews
We set up 120 minute long 1:1 user interviews with 15 current Grinnell students, and 1 alumnus through Microsoft teams.
Through the interviews, we wanted to get answers for the following research questions with the following tasks:
| Questions & Goals | Tasks |
|---|---|
| How do new users interact with MIST? |
|
| How do users understand the image making model of MIST? | Gave interviewees some example MIST concept tasks (where they didn't have to use the website), to see how they understand the image making model proposed by MIST. |
| How do users create images that are meaningful for them in order to learn? | Asked interviewees to create an image that they would submit to a leaderboard challenge. |
Website audit
I went through the different pages (workspace, tutorial, gallery, individual posts), and annotated them based on feedbacks from interviews and heuristic evaluations.

Personas

As MIST's mission is to help people learn math through art, our target users would be mainly people like Rose (who enjoy art more than math). They can enjoy the artistic aspect, and would also not find the math boring.

Everything was explained in math terms that didn't always make sense to people who were trying to learn math.
Tutorials prioritized site functionality over the connection between math and art, and viewing others' work presented code-like expressions instead of clear node setups.
Learning from an "expert" user
To teach others how to understand the MIST image making model, I first had to learn myself how to
I asked an "expert" user of the website for an interview to see how he creates images purposefully. In the past, he has created images like the Microsoft logo, arrow, or this star:

I asked him to create a rectangle, diamond, and a circle, while talking out loud about his thought process.
I found out that he is breaking out the shapes into smaller pieces. I learned how to:

Ideation
First, I identified smaller and more specific problems. Based on those I started to ideate through different possible solutions:

After that, I evaluated the different solutions based on how much effort it would take to create and how useful it would be:

This way, we ended up with 8 smaller features to add or change (the green post its). Some of them were in the higher effort one just because we needed to create content for those.
Tutorial topics
After observing user struggles and consulting with an "expert" MIST user, I devised structured tutorial sections tailored for new users unfamiliar with MIST concepts, considering existing tutorials and common learning challenges.

Low-fidelity Wireframing
Based on the features that seemed to be the most valuable to do, combined with the website audit, I created some low-fidelity mockups concentrating on those improvements.

Branding & Design System
To make development faster, we decided to use Bootstrap as the design library. However, I udated the color scheme to be more vibrant and inviting, and I also updated the logo to relate more to our porduct and less to mathematical graphs that could be intimidating.

High-fidelity Wireframing
From the low-fidelity prototypes, as a team we discussed the different options, and based on I refined them and started to create some of the contents for the tutorials.

Learnings
While going into this project I knew that understanding the target user is important, but I didn't foresee it becoming the main issue in the site's user experience. I realized how important this is especially for an educational app that is created by people who are proficient in the subject. Without thoroughly research and comprehending of target user's needs, there's a risk of creating something that only an "expert" can navigate, which may counteract the educational intent.